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Cattleman’s Beef Jerky

When I was asked to redesign the Cattleman's logo and branding, I came up with a bunch of concepts. This is the one that stuck.

cattlemens-beef-jerky-hot-slim
The Result

Cattleman’s Beef Jerky is a brand of KMB Foods, Inc., based out of Arcadia, CA. KMB Foods owns other brands, including Pacific Coast Jerky Factory, and Cactus Jacks.